![]() In the body, you’ll find some seemingly personalized references to your actions or further mentions of your personal details. Well, unless your name is Suzie, then you’re likely to see “Dear Suzie”. Very often, when you receive a letter from a company or an institution, you’ll see your name and address printed on it. ![]() It’s become omnipresent in the offline world, as a matter of fact. Mail merge has been in use for many years, even before the internet changed the way we do many things. Some tools allow even for sending individual attachments with emails.Ī mail merge functionality combines these two components into one piece – a personalized message with data relevant for you and you only. These can be names, addresses or any other custom data. And a spreadsheet with a set of data that should replace placeholders for each individual recipient. It requires two components – a template of a letter or an email with specific placeholders in the body. Mail merge is a method of building personalized letters or emails with a bit of automation. Are they superhumans? Some might be but most of them probably just use a good ol’ mail merge feature. Can you imagine being a VP at a large corporation and reaching out to each of your customers directly? Bankers or insurance associates do it all the time and somehow they manage to personalize each of the thousands of messages they send.
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